When trying to grow your B2B consulting, advisory or thought leadership practice, understanding where you stand can be the key to unlocking greater potential in your business development growth. These areas reflect the fundamental pillars of marketing and sales growth. By evaluating the performance of each of these areas you get a comprehensive view of your current BD activity and areas for growth.Â
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How clearly you’ve defined your ideal clients and positioned your value proposition to stand out in the market.
How consistently and predictably you generate and qualify the right leads for your business.
How structured, efficient, and effective your sales process is at moving opportunities from first contact to close.
How strongly you build trust and credibility through thought leadership, case studies, and client success stories.
How well your offers and proposals demonstrate ROI, address client needs, and convert without discounting.
How effectively you retain, grow, and turn existing clients into long-term advocates and referrers.
This assessment is a meticulously crafted tool designed to help you explore and uncover various aspects of your business development activity that significantly impact your overall practice growth and performance. Don't leave your sales growth to chance. Dive into this comprehensive analysis to evaluate your business development approach thoroughly. Begin carving a deliberate and informed path toward true practice growth and professional fulfilment.
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